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Celebrities and politicians sign up to National Zero Waste Week 2012

Environmental celebrities, industry figures and politicians have signed up to a grassroots initiative to encourage householders to reduce landfill waste.

National Zero Waste Week, which is supported by MRW, runs from 3-9 September and this year calls on people to do “one more thing” to avoid waste going to landfill.

The initiative, first launched by activist Rachelle Strauss in 2008, has this year been backed by campaigner Peter Tatchell, BBC presenter Alys Fowler and former environment secretary, John Gummer, now Lord Deben.

Tatchell said: “Join the Green revolution: recycle, repair, renovate. It is tough because I already recycle everything but in Zero Waste Week, I am pledging to recycle my own trousers and shoes.”

Others to have signed up include eco designer, writer and TV presenter Oliver Heath, waste minister Lord Taylor and shadow waste minister Gavin Shuker.   

A gallery of everyone who has pledged to do “one more thing” and details of their pledges can be found at:

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