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It’s not just incentives that increase recycling

Carrot versus stick. The maybe slightly over used, but an accurate metaphor for so much debate in our industry. Is it better to build a system that promotes punitive action at its heart to change people’s behaviour, or motivate them by rewarding them, building a relationship over time that makes recycling action habitual? We believe we have an affordable solution that is bringing both improved recycling performance, and builds communities that are interested in recycling and wider green ...

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