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Fresher for Longer event told food waste initiatives to be developed by WRAP

WRAP has announced the extension of two initiatives to cut food waste.

A project launched under the Love Food Hate Waste (LFHW) campaign in west London last year is to be introduced in 10 other cities and research into household recycling habits is to be renewed.

Liz Goodwin

The moves were announced by WRAP chief executive Liz Goodwin, left, at the first national conference of the Fresher for Longer (FFL) campaign which has been developed by the Kent Resource Partnership and partners including WRAP.                  

Goodwin said the LFHW pilot, run by the London Waste and Recycling Board, Greater London Authority, WRAP and the West London Waste Authority, had helped the residents involved reduce avoidable food waste by 14% in six months, saving up to £8 for the authorities for every £1 spent on the campaign.

“This was a welcome return on investment in these difficult times. Over the next two years, this model will be rolled out by WRAP across 10 cities nationwide, creating more opportunities for significant food waste reductions in the UK,” she told the FFL conference.

“We will be talking to local authorities in those areas identified, along with retailers and brands to come together to deliver the campaigns making a real difference to communities and levels of food waste across the country.”

The conference heard this would involve a specific individual retailer and brand in each city.

Goodwin also spoke of consolidating WRAP’s research in 2007 into household food and drink habits: “This knowledge empowered industry to have the confidence to make decisions on what areas to focus on to make meaningful reductions.”

WRAP is now looking to identify what groups of people waste different types of food and why, and much of the food remains in date and in its packaging.

Goodwin praised the FFL initiative: “It captures an idea whose time has come – we simply cannot keep generating the amount of food waste we do today with all the associated wasted water and energy and hope to get away with it.

“I am buoyed by what lies ahead. Buoyed by the thought that today’s inaugural national conference will lead to a real step change in the outcome of this initiative and the Love Food Hate Waste campaign.”

Several speakers praised the efforts of Kent Partnership manager Paul Vanston for establishing the conference and co-ordinating support from Wrap, the Packaging Federation, the Industry Council for research on Packaging and the Environment, the Food and Drink Federation, and the British Retail Consortium.

Vanston said local authorities were good at collaborating and business was good at competition. He concluded the event by urging business to compete for collaboration with councils.

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