Australian firm Closed Loop Environmental Services and Simply Waste Solutions are launching a fresh attempt at tackling the 2.5 billion paper cups used in the UK each year and sent to landfill or recovery.
When Simply Cups starts in August it will involve manufacturers, companies in the supply chain and drinks and hospitality outlets within the M25 and Thames Valley area. It will be expanded if there is sufficient demand.
Companies that sign up to be members of the scheme will have cups collected by Simply Waste Solutions, which already has a fleet available and a collection deal with John Lewis.
The UK’s only previous scheme, Save A Cup, closed four years ago - which the new partners attribute to technology issues around the separation of the polyethylene lining from the cardboard content.
That situation has changed with the introduction of plants such as James Cropper plc’s facility in Cumbria, which opened last year.
Peter Goodwin, director at Closed Loop, (top, left) said: “For too long paper cup recycling has literally been in its cups. Our new service will provide any business, operating within the hospitality and beverage supply chain, with a cup collection and recycling service that will in fact help reduce their overall waste disposal costs.
“This will be game-changing for cup manufacturers and beverage outlets that are have been caught in the media spotlight due to the absence of any recycling solutions”.
Simply Waste Solutions’ managing director James Capel (right) added: “The bulk collection of cups will be processed here in the UK, and once the materials are recovered they will be manufactured into new end-use products all within the UK, which is a perfect example of how recycling should work”.