WINNER: Garçon Wines
London-based Garçon Wines has invented a flat, lightweight wine bottle and an associated 10 flat bottle case. Initially developed to facilitate the delivery of wine into the home via the letterbox, the bottles are 40% more spatially efficient and 87% lighter than round, glass bottles of the same volume.
JUDGES’ COMMENT: “This is a product that feels like the future. It is a really smart design, uses 100% postconsumer recyclate and is fully recyclable afterwards.”
They are made in the UK by RPC M&H Plastics using 100% postconsumer recycled PET plastic that is fully recyclable. This use of recycled content creates a value for plastic already in circulation.
The flat shape of the bottles allows for a more efficient packing arrangement than standard six bottle cases. By standing eight bottles vertically and lying two bottles in the neck space of the other eight, almost all airspace is eliminated; 10 flat bottles fit into a space that would normally fit just four round bottles of the same volume. This cuts the amount of packaging material needed, increases the number of cases per pallet and cuts carbon emissions from logistics.
The product was brought to market in 2018, and the business is focused on the potential market of 33-35 billion bottles of wine consumed globally each year. It is ideal for applications where space and weight are at a premium or using glass is hazardous and impractical, such as e-commerce deliveries, consumption during travel, global travel retail and outdoor events. At present the business mainly supplies gifting companies.
In addition, Garçon Wines, together with Advance London, RPC M&H Plastics and the Dyson School of Design Engineering at Imperial College London, are exploring a way for consumers and businesses to return used bottles so they can be remade into new ones.
- CanO Water
- MGB Plastics
- Saint-Gobain PAM UK and eSynergy Recycling
- Straight Manufacturing