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NRAs 2019: Rising Star

WINNER: Matt Manning, Dixons Carphone

Matt has helped to drive recycling and sustainability up the agenda of Dixons Carphone, engaging the business in initiatives such as the British Retail Consortium’s ‘Better Retail Better World’ and Business in the Community’s ‘Waste to Wealth’ commitment, as well as rolling out new services to customers to make WEEE recycling easier and more convenient.

Colleagues have praised his energy, pioneering ideas and dynamic style.

JUDGES’ COMMENT: “This is an impressive, enthusiastic young person who has clearly made a difference. It is positive to see such a person embedded in a large organisation and driving up recycling rates.”

Day-to-day, Matt is responsible for recycling operations across the UK and Irish Republic, ensuring best practice is followed, contamination is addressed and new recycling concepts are rolled out. His passion has helped the group to push recycling and recovery rates up to 86% from 81% before he joined.

Matt’s two main aims were to make the business zero waste to landfill and achieve 100% of its recycling obligation under the WEEE Directive through its own collection services.

His solutions included developing a group-wide sustainability programme that promoted best practice and pushed internal CSR targets; singlepage recycling site summary reports; a performance league table; working with the comms team to develop content on recycling; and using the company’s social media platform to disseminate recycling information.

Increasing WEEE collections involved a focus on small items, as collection rates for this category were low. Matt worked with colleagues, and leaflets were added with recycling information into own-brand small electrical goods.

reconomy logo blue cmyk

reconomy logo blue cmyk

His key solution was to introduce free collection of small WEEE that people may have hoarded at home as part of Dixons Carphone’s delivery and installation service for large household appliances, to make it simple and convenient for customers to recycle.

This has increased the volume of small WEEE collected by 188% (454 tonnes) against the previous year, with the expectation that around 1,200 tonnes will be collected in 2019/20.


  • Joanna Dainton, Bristol Waste Company
  • Amy McCormack, ETM Recycling
  • William Moloney, Keltbray Environmental

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