Forklift truck manufacturer Doosan Industrial Vehicle UK has completed the multi-million pound purchase of Rushlift, a national provider of contract hire, fleet management and servicing of materials handling and aviation support equipment.
Rushlift, which has six depots across the country, will continue to operate under its own name as a wholly-owned subsidiary of Doosan. The deal enhances the latter’s ability to compete for the biggest customer accounts which require a forklift manufacturer and a national service network in a single partner.
Doosan retains its established route to market through its network of local dealers. These are largely non-competitive with Rushlift because they typically sell to, and provide after-sales support to, companies within a defined regional patch.
Tim Waples, chief executive of Doosan Material Handling UK, said: “Our product range and Rushlift’s deserved reputation for fleet management, account management and service excellence mean the two businesses are a complementary fit.
“The acquisition opens the door to larger accounts which were previously denied to both Doosan and Rushlift as individual companies.”