Frozen food maker Birds Eye has slashed the amount of waste it sends to landfill by 21% in a year.
The company is working with waste management firm Biffa on a plan to send no waste to landfill by 2014.
Birds Eye has implemented schemes including composting waste potato and vegetables not fit for animal feed.
A waste cooking oil collection service to be introduced this year will see the oil processed into bio-diesel to power 40 of Biffa’s collection vehicles.
A Birds Eye spokesman said: “We are committed to reducing the amount of waste sent to landfill, and Biffa is instrumental in helping us achieve that. It’s important to us, and it’s important to our customers.”
Biffa integrated waste management general manager Edward Pigg said: “Birds Eye is dedicated to reducing waste and its enthusiasm and dedication has ensured recycling rates have increased over the last 12 months.
“We’re confident that Birds Eye can meet its zero waste to landfill ambitions well before its 2014 target.”