The Mayor of London has urged businesses and members of the public to sign up to a pledge to reduce the amount of food sent to landfill.
The pledge, launched at a ‘Feeding the 5,000’ event in Trafalgar Square, calls on businesses to follow a simple food waste pyramid guide to minimise how much edible food is wasted.
Businesses including Waitrose, the New Covent Garden Market and Innocent Drinks have already signed up to the pledge.
Boris Johnson said: “Throwing away mountains of perfectly edible food is crazy at a time when all Londoners are feeling the pinch. I want to do all I can to help people cut waste, save cash by doing so and improve our great city. This is why I am determined to cut the amount of food needlessly sent to landfill.
“I urge businesses and Londoners to get on board to reduce waste and help to save millions for the capital’s economy. It is my vision to make London a zero waste city, which is why I am working closely with London’s boroughs with the aim of creating the capital’s very first zero waste ward, to show the rest of the city how it can be done.”
The pyramid works as follows:
- avoid buying surplus food
- redistribute unwanted food to charities such as FareShare and FoodCycle, which provide it to people in need
- where possible feed to livestock any food that’s unfit for human consumption
- dispose of food through composting and processes such as Anaerobic Digestion, which use the food to create electricity
The mayor handed out the first plate of free curry - made from misshapen vegetables that fail to meet the cosmetic standards of supermarkets - at Feeding the 5000, which aims to highlight the vast quantities of edible food that gets wasted.