With society more accustomed to tailor-made services that can be ordered on-demand through apps or home automation systems, KwikSweep believed that its customers needed a new way to communicate their waste disposal needs.
The business identified three key issues that it felt were not being addressed in the waste management sector: lack of knowledge, ease of use/ availability and cost/value for money. Its answer was the KwikSweep app for IOS and Android. It believes that the app, in combination with its waste disposal service, has addressed these issues simultaneously.
The app has provided a completely new system of communication for the business, offering customers convenience, knowledge and value for money, using a platform that is becoming increasingly familiar. Simplicity was a key factor in the app’s development, and real-life user testing ensured that the product was friendly to use.
The interface presents the user with the option to book a collection slot or take a picture of items for collection in order to receive a quote. This opens up a single line of communication with clients on a platform that puts the business in front of a large pool of new users.
JUDGES’ COMMENT: “This is a small company that has invested a significant amount relative to its size with tangible results. This is a very clean and simple design that has obviously considered its market and tailored it accordingly.”
The newly developed customer ‘front end’ meant significant changes to the ‘back end’ of KwikSweep’s service infrastructure.
This led to streamlining its existing practices, allowing previous streams of paperwork and logistical arrangements to be eliminated and replaced with data collected straight from the app. The result was cost savings that could be passed on to customers.
Within six months of the app being launched, it saw a 20% month-on-month increase in users in both the commercial and domestic markets. Since the app’s launch there has also been a 15% decrease in calls and emails to the office, with the traffic replaced by direct app communication.
In the future, the company hopes to see growth in the app user base and its communication reach outside of London.
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