A local authority is claiming a 30% increase in collected food waste in the first seven months of a new scheme.
Charity Keep Britain Tidy (KBT) visited 30,000 households in the Royal Borough of Windsor and Maidenhead to hand them information packs about the council’s food waste collection service and free caddy liners.
Some 800 food waste bins were ordered by residents during these visits and a further 2,000 orders were placed with the council during the campaign.
‘No food waste please’ stickers were also placed on 50,000 household refuse bins to encourage people to recycle their food waste.
In the first seven months of the campaign, the amount of food waste collected has increased by 30% compared with the same period last year.
Kathryn Best, council recycling and waste marketing manager, said: “The project was ambitious, but the KBT team went the extra mile to ensure everything was delivered to plan.
“The recycling advisers were enthusiastic and knowledgeable and were excellent representatives for the Royal Borough. Overall, the results speak for themselves because we saw a huge increase in the use of our food recycling service.”