Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

NRAs 2017: Efficiency Initiative of the Year

WINNER: Ecosurety

Circularety, launched by Ecosurety, is designed to inject value and values back into the heart of Packaging Recovery Notes (PRNs). It takes the guesswork and frustration out of purchasing PRNs, making the process more transparent, ethical, and therefore more valuable, financially and operationally, for producers and reprocessors.

Until Circularety, producers had no say over how PRN money would be allocated by reprocessors. They never saw which reprocessor would use their money, nor what it would be spent on or when. This created uncertainty over the availability of PRNs plus price fluctuations. Such volatility cast a long shadow over the success of the PRN system.



Circularety is the only solution that enables producers obligated under the Producer Responsibility Obligation (Packaging Waste) Regulations to see where their PRN money goes and choose how it is spent. Obligated producers are those who place more than 50 tonnes of packaging on the UK markets and have a turnover of more than £2m. They are required to purchase PRNs, either obtaining them directly or via their compliance schemes.

JUDGES’ COMMENT: “We were impressed by the project and the execution. This is the kind of project that could really change industry and make the PRN system work in the way it was envisaged to work many years ago, and really improve UK recycling.”

The platform shows which projects reprocessors choose to designate PRN funds, such as a new baler, sorting conveyor or an education programme to encourage recycling. This granularity means producers of packaging waste materials can browse suitable projects posted by reprocessors they are interested in funding through their PRN obligation, and see those projects completed.

They can search via material, investment opportunity (such as equipment, facilities, awareness campaigns), project location and the deadline a project needs to be completed by. Reprocessors can post a video or image about the project.

Producers that invest their PRNs in a completed project receive a report detailing where and how their money has been spent. They can then communicate about the investment to their stakeholders. The platform automatically invoices the producer and generates a record which counts towards their PRN obligation.


  • AMCS Group
  • Biffa
  • CDEnviro
  • Egbert Taylor Group
  • Just Clear
  • LondonWaste
  • Suez Recycling and Recovery UK
  • Clancy Docwra and Anglian Water
  • Vehicle Weighing Solutions
  • Viridor

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.