Merseyside-based waste management company Gaskells is working with a local homeless charity to raise awareness of the dangers of people sleeping in bins.
The family firm, which has its head office in Liverpool, has chosen to provide financial support to The Whitechapel Centre.
It is running a campaign whereby stickers are applied to containers, warning of the dangers of sleeping in bins. The stickers have contact details for support.
According to the Environmental Services Association, 10 people died sleeping rough between 2011 and 2016, either by being smothered by material in the bin or not being able to escape before the bin was tipped into the collection vehicle.
Commercial director at Gaskells, Denise Banks, said: “All our drivers are fully trained to check the bins before they’re emptied, and our trucks are also fitted with cameras so the drivers can see what’s going into the back.
“A bin, full of cardboard and with a lid, provides shelter and warmth. I find it really sad that in this day and age that this is still happening.”