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George MacDonald

Stories

  • Marks & Spencer targets cost-conscious shoppers with eco-campaignSubscription

    16 January, 2009Updated: 26 April, 2010

    Marks & Spencer has launched a marketing drive to help cash-strapped shoppers save money by making "green" lifestyle changes.The Plan A Way to Save campaign, which marks the second anniversary of the retailer's environmental programme, enables consumers to cut costs by up to £1,000 a year and will be supported online, in stores and on wash labels in clothing.Marks & Spencer is providing tips on concerns such as cutting food waste and lowering energy bills and rewarding