Over half of the British population is unsure about what can and cannot be recycled, market research has suggested.
The study commissioned by communications agency Ceris Burns International found that 52% of 200 respondents were confused about which items were eligible, despite 78% saying they do have recycling bins at work.
Company managing director Ceris Burns said: “Recycling programmes abound, but rates are still not yet at EU targets.
“Greater public participation in recycling schemes is desirable, but how can we get more people to recycle? The message from this research is it’s all about the message.”
The research, carried out by Mindlab International, also concluded that sceptics are more likely to change their mind when they see the benefits of recycling.
Respondents were quizzed about their attitudes on recycling before and after seeing positive or negative messages about it. People who viewed the positive messages were significantly more inclined to consider recycling as important.
Over half of respondents said they avoid buying products with excessive packaging, while just over 50% would encourage work colleagues to recycle.