Boris Johnson has launched a revamped recycling campaign to encourage Londoners to divert more waste from landfill.
The relaunched Recycle for London campaign said this move could help local councils save money that could be otherwise spent on vital services, and that last year London councils saved £30m by diverting waste from landfill.
The campaign, delivered by Greater London Authority and WRAP in partnership, and funded by London Waste & Recycling Board, highlighted that it costs 25% more to send waste to landfill than to recycle it. Also, landfill tax rates are set to increase by £8 to £72 in 2013 and £80 in 2014.
Johnson pointed out that doubling the current London recycling rate of 32% could save councils up to £320m by 2015.
Cllr Colin Hall (Sutton), chairman for the Recycle for London Steering Group and London Waste & Recycling Board Member, said: “Disposing of household rubbish is a big cost to councils like mine and by recycling we can save millions of pounds across London every year. When council budgets are tight choosing to recycle can have a real impact on our bottom line.”
Johnson said: “Recycling our waste material makes sound economic as well as environmental sense. This fantastic new campaign brings home the simple but powerful message that every item recycled rather than binned, collectively saves the city big bucks.”
The campaign will include outdoor advertising to raise awareness of recycling and also a postcode checker on the Recycle for London website so that Londoners can see what recycling services are available in their area.
Kulveer Ranger, the Mayor’s environment director, said: “I try to recycle everything I can from home, including dropping off clothes hangers back to the dry cleaners, but a quick go on Recycle for London’s easy postcode search showed me that I can even recycle aerosols. Most of us are unaware just how many different objects can be recycled.”
Recycle for London estimates 60% of the average household waste bin can be recycled easily using council services, and up to 80% if you go the extra mile and recycle your clothes, compost garden waste and recycle your end-of-life electronics.
London’s two remaining landfill sites will be closed in 2018 and 2021.