Supermarkets are to get a share of £1.2 million to pilot new ways to encourage householders to recycle their waste at their stores.
The Department for Environment, Food and Rural Affairs (DEFRA) and the Waste and Resources Action Programme (WRAP) will be working with retailers to investigate whether new technology at recycling bring banks can encourage people to recycle more. They will also look into whether financial incentives, such as discount vouchers, will get people to recycle.
DEFRA is working with major retailers and local authorities on a recycling initiative for launch in 2005 to improve supermarket bring sites.
Environment Secretary Margaret Beckett said: Government has a pivotal role in trying to influence behavioural change.
Well-researched and prepared general public awareness campaigns are important, but they have to be complemented by approaches that make it easier for people to take active steps to play their part.
This is why we are putting in the resources to help people to do things differently. But we cant do it alone. We need to work with local authorities, businesses, householders and the community at large.
With nine out of 10 people saying they would recycle if it were easier to do so, improved recycling facilities at supermarkets will hopefully attract a new generation of recyclers and encourage those who already do to recycle more.
In addition, £5m has been earmarked for 2005/6 to help local authorities carry out pilot programmes of novel incentives to encourage household recycling and waste reduction.
DEFRA will be working with local authorities to encourage strategic planning for sustainable waste management. It will do this by revising guidance on Municipal Waste Management Strategies.