Local authorities will have more access to trial schemes that reward householders for recycling, following the launch of a funding pot from Defra.
The Household Reward and Recycling Scheme is a support package of £500K available for local authorities and other organisations wishing to try out self-sustaining reward schemes such schemes for 2011/12. There may be further funding available in future years.
From the trials, Defra hopes to gather more information and evidence about the environmental and financial costs and benefits of rewarding householders. The plan is to then make this information available to other local authorities and organisations to help inform their choices locally.
Schemes proposed for funding must:
- Reward or recognise householders
- Be additional to existing provision and any rewards schemes already planned for 2010/11
- Have the possibility of becoming self-sustaining
- Fit with the strategic aims of the Council, the Waste Partnership or the civil society organisation submitting the application
- Come with a firm commitment from the Council, the Waste Partnership or the civil society organisation to operate the scheme for the agreed period of time and to provide Defra with feedback on the uptake and effectiveness of the scheme. Where trial schemes are proposed it is anticipated that they should run for a period of at least 12 month.
There is no limit on how much each individual application can ask for and it can be used for capital items such as, vehicle modifications, or to support revenue costs associated with running a reward scheme. Local authorities have until the 26 July to apply to the scheme with successful submissions announced by 16 August.
Defra announced the fund alongside its Waste Review, which was published today (14 June). The document reports that the Government wants to make it easier for people to “do the right thing”, which can be triggered by rewarding and recognising people.
Incentive schemes Recyclebank and London Green Points are already being used by a few local authorities in the UK.