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All in the can

Students and baked beans go together like cans and recycling, or so Preston City Council hoped when it ran an innovative student-targeted campaign last month.

Spreading the green message with beans
Thousands of green tins of baked beans were given away at the University of Central Lancashires (UCLAN) Freshers Fair in a bid to raise recycling awareness.

The tins were labelled with the slogan Beans beansgood for your heartthe more you eatthe more you recycle as well as information about how to recycle tins and other waste.

Councillor Carl Crompton said: There are more than 30,000 students at UCLAN and its important that we encourage them to recycle their rubbish. The tins of baked beans are a superb way of spreading the recycling message to local students.

A further incentive to recycle was offered through the chance of winning a variety of prizes including a laptop if they recycled the tins.

The green baked beans giveaway was partially funded by European Metal Recyclings (EMR) Reload fund and marked the start of a two-year campaign to encourage UCLAN students to recycle.


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