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Alupro fears for 2030 targets as anniversary is celebrated

The UK’s aluminium packaging industry association has celebrated 25 years by noting a significant growth in recycling in the sector during that period but expressing concern at the targets for 2030 being proposed by Brussels.

The Aluminium Packaging Recycling Organisation (Alupro) marked its birthday with a dinner in London, where executive director Rick Hindley said it had been “ahead of the game” by developing consumer education programmes such as ‘Every Can Counts’ and ‘Metal Matters’ to drive positive behaviour change.

He said: “There is no doubt that, without the active support of our programme partners, we would not have seen the recycling rate for aluminium packaging climb from zero to over 43%.

“Treating waste as a resource, along with the circular economy, are the new drivers of EU and UK policy. From Alupro and the aluminium packaging sector’s perspective, they are not new.”

But Hindley was worried by the implications of the 2030 recycling targets proposed this summer by the European Commission.

“Alupro has always supported, and will continue to support, the setting of ambitious and realistic targets,” he said. “However, while supporting the ambition, we believe the proposed targets are unrealistic and probably unachievable.

“Whatever the outcome of the current consultation process, there is no doubt that the targets, once implemented, will be challenging. Rest assured we are ready to step up to that challenge, and continue to innovate and punch beyond our weight to ensure that recycling rates are maximised.”

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