An anti-litter project will be launched by Keep Britain Tidy this week in seven areas across England.
The ‘Bin it for Good’ scheme, funded by Wrigley, will feature a different local charity or cause on bins in high streets and parks for each of the project’s three months.
The featured charity will receive more money depending on how much litter goes into the bins and not on the ground.
Keep Britain Tidy market research manager, Rose Tehan said: “The project was first piloted in Rayleigh town centre in 2014, and we found a reduction in litter of over 40% during the three months.
“At the same time, three local charities received over £1300 of financial support for their work.”
The seven areas where the scheme will be rolled out are:
- Barnet Homes – Grahame Park Estate
- Birmingham City Council – Birmingham city centre (main retail area)
- Breckland District Council – Thetford town centre
- Manchester City Council – Oxford Road corridor
- Northumberland County Council – Prudhoe town centre
- Thanet District Council – Margate Old Town and Harbour Arm including Turner Contemporary Art Centre
- Wirral Metropolitan Council – Arrowe Park, Central Park and Plymyard Playing Fields
Birmingham City Council cabinet member for sustainability, councillor Lisa Trickett said: “Birmingham spends £13million on street cleansing across every year, with £1billion being spent nationally by local authorities.
“We are willing to look at schemes that work elsewhere if they help make Birmingham cleaner and greener. This has been a success in Essex and there is no reason it cannot be embraced here too.”
As previously reported by MRW, a possible £1,300 will be available for Retail Birmingham’s partner charity LoveBrum, depending on the percentage increase in rubbish collected.