Speaking to MRW Argos corporate responsibility manager Laurence Singer said: We want to encourage everyone to recycle our catalogues - not just customers but local authorities as well.
Singer said that some councils did not realise that they could collect the Argos catalogue for recycling.
At the launch of the most recent Argos catalogue in July, the firm paid for editorial on the Local Authority Recycling Advisory Committee (LARAC) website to publicise the fact that local authorities could collect Argos catalogues from the kerbside. Singer said the catalogue is 100% recyclable. He also said that local authority members backed press campaigns to encourage residents to recycle Argos catalogues at the kerbside. He said it was too early to say what feedback councils had got from residents about the campaign.
Singer said that the Argos catalogue weighed 2kg and because of its heavy weight local councils could make more revenue from collecting it, which would help them meet their targets. He said that paper mills wanted the catalogue because it was made from virgin fibre and easy to recycle. Singer went on to say that in the past councils could not collect the catalogue because the technology was not there to recycle it but now it has improved.
In answer to critics who suggest that producing the Argos catalogue wastes a lot of paper Singer said: We have no intention of getting rid of the catalogue because customers like to flick through as a way of shopping. The catalogue is just as iconic as Big Ben and a London bus.
Recent figures from the firm show that in 2007-08 the retailer reduced its waste by 11% and landfill tonnage by 29%.
To coincide with the publication of its new catalogue at the end of January, Argos will launch another press campaign with LARAC.
Singer said: The launch of each new catalogue is an excellent time for customers to come to the store, pick up a new catalogue and dispose of their old one with the comfort of knowing that the old catalogue will be recycled.
There will be many customers who find local recycling points and kerbside collections equally convenient and we also encourage the use of these facilities to ensure catalogues do not end up in landfill.
Image: (Right) Laurence Singer with catalogues at Shotton Mill