Retailer Argos is to enable customers to trade-in unwanted electrical goods in a partnership with WRAP.
The 778-store catalogue shop chain will offer customers an immediate valuation and an Argos gift card in exchange for goods brought for trade-in.
The company will initially accept only mobile phones and tablets but may extend the service to include goods such as cameras, sat-navs or laptops.
Argos said WRAP’s research indicated that householders owned some £1bn-worth of unwanted or obsolete electrical and electronic equipment, which two-thirds of those surveyed said they would be willing to trade-in with reputable retailers.
The company’s head of corporate responsibility Amy Whidburn said: “Customers are looking for solutions to responsibly dispose of unwanted gadgets.
“By working with WRAP, we’ve been able to find the most effective path for our business to offer this.”
WRAP director Marcus Gover said: “Resource-efficient business models mean we can get the most out of a product economically and environmentally while offering real opportunities for business growth.
“We hope that Argos’s success will pave the way for change and give others confidence to embrace the circular economy.”