Artech Reduction Systems is to begin a re-branding programme in the next few months as it strives to consolidate the market.
The company is part of the Securit group, and will be promoted as 'Artech- a Securit Manufacturing Company'.
Vice President Douglas Bisson said: "We have some big million dollar deals coming up and want this reflected in the name. A lot of companies will build some shredders and then disappear. When customers are looking, we want them to see we are a half a billion dollar organisation."
All promotional literature and cards have been prepared and the phase in will be implemented gradually in the next three to four months.
"We've done our homework. It will bring us in line with our sister company's Securit Records Management and Securit Manufacturing Solutions. No other company has our variable speed drives, but most importantly it shows people we are around for the long-term."