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Asda backs supply chain sustainability

Asda has signed a deal to increase sustainable practices and increase waste, water and energy efficiency in its supply chain.

The grocer has formed a partnership with online business network 2degrees which will host and manage the Asda Sustain & Save Exchange, a portal where suppliers can share best practices, ask questions and suggest collaboration.

In November 2011, Asda released a report entitled Green Is Normal - as part of its Sustainability 2.0 strategy - which said Asda customers are demanding sustainable products at no extra cost.

The report also found that products that are more waste, energy and water efficient were demanded more by lower income households than higher income households.

Asda corporate responsibility and external affairs director Paul Kelly said: “Sustainability isn’t a bolt-on or stand alone element of people’s lives – it’s simply part of them. It’s not something [customers] are thinking about getting round to – it’s as normal as having a cup of tea.”

The retailer hopes the move will redefine relationships between suppliers, with the potential for shared buying, logistics and category information.

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