Lighter glass bottles for beer and orange juice, along with a new way of dispensing carrier bags at supermarkets are among the projects that last week received funding from the Waste and Resources Action Programme (WRAP).
WRAP's Waste Minimisation Innovation Fund has given over £750,000 to two packaging waste research projects.
The first, run by Faraday Packaging Partnership in conjunction with Britvic, Coors Brewers, Unicheq and British Glass will trial the manufacture of lighter glass bottles and jars.
The second project will see ASDA trial technology that restricts the customer to taking one plastic bag at a time at the checkout, rather than a whole handful.
ASDA Stores environmental manager Ian Bowles said: "This project offers a huge potential for reducing the number of single-use carrier bags currently used by ASDA store customers and could reduce ASDA's costs considerably.
"If replicated across the retail sector, this innovation in carrier-bag use could reduce household waste by 40,000 tonnes per annum."
The ASDA project will hit stores in June, while manufacturing trials of lighter glass products have already begun.