Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

Asda has the bottle to recycle

Research by supermarket giant Asda and British Glass has found that a Christmas campaign to encourage people to recycle had great success.
In four Asda stores in Leeds, neck collars and jar tags were attached to bottles of Asda wine, spirits and beers as well as jars of food including pickles and cranberry sauce.
The collars featured the national Recycle Now artwork and told shoppers that "Recycling this bottle or jar saves enough energy to power a TV for 20 minutes."
A research team then asked shoppers how the campaign had affected their views on recycling.
About 38% of people thought that recycling was very important. And from those who did not already recycle bottles and jars, 39% said the tags had made them act or think about recycling.
British Glass director of strategy and communications Andrew Hartley said: "The campaign was designed to take the national Recycle Now and the Big Recycle campaigns down to an individual level. Getting consumers to think about recycling glass while they are shopping is a powerful addition to our efforts to change consumer attitudes to recycling.
"The initial research results indicate that it was effective in helping improve attitudes to recycling."

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.