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Asda joins forces with INCPEN to help tackle packaging waste

Retail giant Asda has partnered with the Industry Council for Packaging and the Environment, the packaging research organisation, to help Asda cut its packaging waste.The supermarket has already reduced its packaging on its own label products by 25% in the last 12 months, and will now work with packaging manufacturers, material suppliers and retailers under Incpens guidance, in a bid to minimise the environmental impact of its product supply chain.