Bond was speaking at the British Retail Consortiums annual retail lecture in London on 19 May when he said that retailers need to tread a fine line when it comes to constraining consumer behaviour in areas where we think change is required - whether that is carrier bag usage, alcohol consumption or even the sale of food deemed unhealthy.
He added: We need to ensure we are primarily focused on behaviour change through education not constraint. This whole trend toward greater control/constraint has created a new political language where people talk about politicians and business in the role of Big Mother and not Big Brother.
Bond also said that because of the recession Asdas frozen food sales had increased because people were trying to reduce waste and save money.
An Asda spokesman said: We believe in encouraging people rather than penalising people. We are also on course to reach our 50 per cent reduction target [for single use carrier bags] by the end of May.
We do not want to penalise a family that has forgotten to bring their re-usable bags and potentially charge them £1 for forgetting to bring them. This could mean that they leave a bunch of bananas behind that they cannot afford because they have to pay for plastic bags.
The spokesman added: Bags are bad but they are not the worst.