Retail store Asda has reiterated its pledge to send zero waste to landfill from its store in Bootle, Merseyside.
Asda is working with Veolia Environmental Services to divert all its waste away from landfill.
The store opened in October last year and previously diverted 99% of its operational waste away from landfill (see MRW story). Asda has now removed the stores waste compactor and has pledged to stop sending the remaining 1% of its food, recycling and general store waste to landfill.
Asda head of sustainability policy Julian Walker-Palin said: This a major step towards ensuring that we reach our goal of sending zero waste to landfill by the end of 2010.
Not only will our commitment have a huge impact on the environment, it will also save us money which we can plough back into lowering prices for our customers, while proving to the rest of the industry that it can be done. We certainly hope that other retailers will follow our lead so that together we can consign landfill sites to the history books.
Image: Asda's Bootle store