Peter Martin (pictured) has patented his design Re:tie, which uses a small hole in a strip of plastic to retie the tops of bottle and lid tops. This means the strips can be saved and reused as a tie, in the garden, for cabling, for bags and similar products that need tying together.
Martin took his invention to Geneva with his company Junkk.com and won the award against stiff competition.
He said: I am particularly thrilled that it was noted for its environmental impact, and potential positive contribution to commercial eco-design.
I had the idea when I was drinking a smoothie one day and threw it away. It occurred to me when I put the rubbish out that the cable tie I used to tie the bag up, why not use it tie to tie the bottle lid up instead of throwing it away?
Martin intends to license the Re:tie for commercial use and hopes that it will bring manufacturers considerable green economic benefits.
Martin is now seeking investors for Re:tie, his aim of reducing waste and saving the planet. He said: It would be a pity not to exploit this idea worldwide from a British base. Id like to see it not only on an Innocent juice carton here, but a jar of jam in China and a bottle of pop in the US too.