Recycled newsprint manufacturer Aylesford Newsprint is to launch a higher quality paper product in July in a bid to compete in the retail marketing materials sector.
The company’s Renaissance Brite paper is suitable for printing high-resolution colours and images, has an ISO brightness of 68, and is aimed at publishers and printers producing weekly marketing material for retail outlets.
Renaissance Brite has been 18 months in development, and will supplement the company’s product portfolio and open new markets following declines in the sale of newsprint.
Aylesford head of recycling Andrew Perkins said: “Renaissance Brite is an essential development for [us]. It will allow us to access new clients in the UK and Europe, and to keep pace with developments in the international newsprint market. Following a period of research and development, we now have another quality product for which there is a substantial demand.
“This new end market will ensure that we continue to be able to reprocess the recovered papers and magazines recycled by local authorities and commercial organisations throughout England.”