Cupid has inspired a creative way of encouraging Barnet residents to recycle. Barnet council has taken the unusual step of joining forces with a PR company to create an innovative recycling campaign pegged on Valentine’s Day.
Clever and eye-catching adverts will play on the Valentine’s Day theme and be accompanied with the tag-line: “Show how much you love your environment. Recycle more.”
The campaign will run in press and poster boards in the weeks before and after Valentine’s Day in a bid to promote the council’s compulsory recycling scheme, and meet its recycling target of 30%.
Cabinet member for environment councillor Matthew Offord said: “We are very proud that Barnet has the most innovative recycling service in the country. We are committed to making Barnet a cleaner, greener borough and compulsory recycling is a vital part of achieving that aim.”
As of March last year Barnet’s 113,000 houses were required to put their glass, cans, and paper in their black recycling boxes for weekly collection. Households who persistently and deliberately failed to do this faced prosecution and fines of up to £1,000. The revolutionary scheme has received much praise, and has ensured an increasing amount of the borough’s waste is recycled.