Beck’s has introduced a new beer bottle that it predicts will save around 2,500 tonnes of glass next year and reduce its CO2 emissions by almost 2,000 tonnes.
Brewer AB InBev said that the new 275ml Beck’s Pils and Beck’s Blue bottles are 11% lighter than before and were introduced earlier this year to help improve the company’s environmental credentials.
According to the company, 130 million of the new green bottles will be used in 2013, cutting the amount of glass the brewer uses by 2,642 tonnes.
The new lightweight bottles will also reduce the CO2 output from the manufacturing process by 1,940 tonnes next year.
Marketing Director for Beck’s Western Europe, Fabienne Rollot said: “Beck’s is a pioneering brand at the forefront of independent thinking, always looking for ways to innovate.
“This change is just one of the ways in which we are improving our environmental performance and making our iconic green bottles even greener.”
AB INBev’s Stella Artois was the first alcohol brand to sign up to the packaging industry’s Courtauld Commitment, a set of voluntary commitments to improve resource efficiency and reduce environmental impact, and all of its UK brands signed up to the second phase of the scheme.