UK consumers are being urged to rethink their approach to waste, in a new campaign launched by the Department for Environment, Food and Rural Affairs (29 November).
The £800,000 campaign looks at everything from food waste to furniture recycling and encourages consumers to Remember. Reduce. Re-use. Recycle. It is also part of the Governments Act on CO2 campaign, and includes national print and radio advertising.
The campaign was announced by Environment Secretary Hilary Benn on 13 October at a waste summit in London.
Benn said: I set out recently what the Government will do to help the country on its path to becoming a zero waste nation. Making better use of everything around us will really help us to tackle the impact our waste has on climate change, and save us money too. Thats why our campaign is encouraging everyone to rethink what they might think of as waste and recycling we can all do things like put our old sofa on Freecycle rather than taking it to the dump, or recycle our old mobile if we get a new one.
Research published recently by Defra shows that an additional 500,000 tonnes of household waste could be saved from landfill by doing more to re-use it or find another home for it. And if every household in the European Union recycled one electrical or electronic item such as a mobile phone or iPod, 73,000 tonnes could be diverted from landfill.