Can Makers, the body that represents UK manufacturers of beer and carbonated soft drink cans, has revealed its market grew by 7.4% in the first half of the year as a result of the growth in energy drinks in the UK.
More than 4,570 million empty cans were shipped between January and June 2010 – an increase of 315 million cans in the same period last year. Shipments of carbonated soft drinks (CSD) grew by 10.5% (220 million cans) year on year to 2,317 million cans and alcohol shipments increased by 4.4% (95 million cans) to 2,261 million cans.
Can Makers chairman Vince Major said: “We are extremely pleased with the figures for the first six months, given the continuing tough economic climate. The rise in the soft drinks market is primarily due to the growth of energy drinks in the UK and continuing promotions by the mega brands. Consumers are choosing these over the more costly juices, smoothies and bottled water alternatives. The alcohol sector has benefited from the support of supermarket promotions, the continuing trend to drink at home and, of course, the world cup.”
According to Can Makers, the latest Nielson report supports these findings.