Football fans can cheer England to victory in the World Cup knowing that their celebratory beverage can could bring added rewards.
Selby District Council in partnership with the Selby Post has ensured that as well as allowing a supporter to get inebriated, a beverage can or bottle could also lead to a further state of pleasure.
Each Thursday throughout the tournament, a special recycling token will be available in the newspaper, which can be left out with householders blue can and bottle kerbside recycling boxes.
Selby District Council environment board chair councillor Chris Metcalfe said: “This is a great chance for us to give everyone who recycles their cans and bottles a chance to win an England shirt.
“As not everyone gets their recycling collected in the same week, we’ll be running this competition throughout the World Cup to give everyone across the district an equal chance of winning. All you have to do is put out the newspaper token with your can and bottle blue recycling box and you’ll be entered into the draw.”
The council is expecting more recycling than usual throughout the World Cup as people follow the nation’s fortunes with extra food and drink.
Anticipating a bumper haul, it has said there is no limit on the amount of recyclables that can be left out for collection, providing that extra cans are left in a bag and extra glass is left in a plastic box.