Biffa has revamped its campaign to cut dangerous driving in Merseyside, as incidents of cars in ‘near misses’ with recycling vehicle staff increases.
In total across the UK in 2013, there were over 700 of such incidents in the 40 local authorities where Biffa operates, the company claimed. A number of Biffa staff were struck by vehicles, resulting in some serious injuries
At least 13 incidents of cars being driven on Wirral pavements to get around collection crews took place last year, with three drivers reported to the police, according to Biffa business manager Gary Robinson.
For this reason, Biffa relaunched an initiative in collaboration with Wirral Council to raise awareness among drivers.
Biffa’s 200 collection staff will be wearing new high-visibility yellow vests overprinted with the slogan “Cars stay off pavements. We are only doing our job” (picture above).
Robinson said: “Every near-miss, as we call them, is a brush with death. It’s really not acceptable for impatient drivers to drive recklessly around our vehicles and crews.
“My teams are only doing the job that residents want them to do, and it’s tough enough without having to worry about bad driving.”
The campaign was first launched in August 2013 in Wirral as there were an unusually high number of incidents. It was backed by the Environmental Services Association, which said other waste management companies could draw.
Robinson added: “One such incident involved a manager from Wirral Council who was participating in a ‘back to the floor’ day on one of our collection vehicles. A car mounted the pavement and nearly ran him over. We didn’t hesitate to report that to the police.”