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Big brands and litter groups meet to clean up UK streets

For the first time McDonalds, Coca-Cola and Wrigleys among other brands have come together at a special summit with Keep Britain Tidy to tackle street litter.

Environment secretary Hilary Benn and president of the Campaign to Protect Rural England Bill Bryson are behind the new partnership to stop litter being thrown on footpaths, roads and becoming trapped in hedges.

Today, Benn and Bryson met with Lambeth street cleaners in action ahead of the summit.

Hilary Benn said: Cleaning up street litter costs all of us nearly £800 million a year. Ive seen hardworking street cleaners in action this morning but we all share responsibility for tackling litter, whether thats government, business or individuals. Theres no reason to drop litter in the first place and no-one should have to live with dirty streets, so its up to us to change things.

According to the Campaign to Protect Rural England, the UK spends £2.1 million each day clearing up litter.

Keep Britain Tidy chairman Mike Philips commented: Spending such money on clearing litter from our streets cannot go on, and we need to work together to tackle this problem head on.
Today, Government and industry are taking a significant step by getting round a table and discussing potential ways forward, so we can build a cleaner, greener and safer country we are all proud to call home.

Partners will meet again in the Autumn to decide on how to cut litter.

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