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Big brands team up with WRAP to make most of resources

Two nationally-known companies are preparing to roll out new business models based on resource efficiency, in partnership with WRAP.

The work is part of the EU REBus project, which has partners in the UK and the Netherlands and is led by WRAP.

Liz Goodwin WRAP

Chief executive Liz Goodwin, left, speaking at the Resource event, said WRAP had been working with around 20 well-known brands including Argos, Panasonic, Samsung and Carillion for nearly a year.

She said that REBus offered these businesses the chance to reduce the risk by partnering on assessment and pilot schemes.

“I am delighted to say that in the next couple of months we will be in a position to talk about a couple of national roll-outs. The roll-outs will be examples of big businesses taking action.”

Goodwin pointed out a global middle class will more than double to 4.9 billion people by 2030, boosting demand for resources when supply will be increasingly restricted.

“This has huge implications for costs of goods and services,” she said. “I believe that businesses that trade on the premise they are service providers rather than product providers will be the ones who prosper, in terms of being more resilient and profitable.”

But she emphasised that any changes by business had to be based on there being a commercial case.

“This is about creating commercial opportunities to increase revenues though bringing new and more resource efficient services to the market,” she added.

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