Celebrity chef Antony Worrall Thompson is the latest star to join ITVs Big Clean-Up campaign.
Antony Worrall Thompson is a strong advocate of environmental issues as well as organic food
The national and regional campaign aims to encourage 4,000 young volunteers to help clean up their communities, culminating with a Big Clean-Up Day on September 17. This will feature on all ITV stations in England and Wales, tying in with the United Nations Clean-Up the World weekend.
Worrall Thompson said: It stands to reason that what goes into the soil as pollution eventually ends up in your food and then in you.
We also live in very much of a throw-away society at the moment. There are many complex reasons for this but it is totally unacceptable. The key to change I think is to get young people interested.
He joins a host of stars including Coronation Streets Richard Fleeshman, recently voted sexiest male at The British Soap Awards. As well as author Bill Bryson, GMTVs Fiona Phillips, X-Factor star Andy Abraham and make-over guru Armand Beasley, who will all urge people to pick up litter and take care of their surroundings.
Working in partnership with Community Service Volunteers (CSV), the Big Clean-Up aims to prove that through voluntary action individuals can make a huge difference to their communities and the world.
A half-hour long documentary on the campaign will air on ITV on October 24 at 19.30.