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Big Recycle celebrated as UK hopes to start a recycling revolution

By Greg Pitcher

Environment Minister Elliot Morley claimed the UK was on the cusp of a recycling revolution as a positive response to the biggest week in the sectors history was celebrated.

The Big Recycle, launched on Monday by celebrity impersonator Alistair McGowan, is the focal point of the Governments £10 million Recycle Now communications campaign.

The week aims to turn awareness into action after research showed that although one in two people have never recycled a drinks can, nine in 10 know it is possible.

Morley said: We know what we can recycle, we know how we can recycle now it is time to recycle that recycling awareness into recycling action.

Councils, organisations and leading firms in the industry have been holding events throughout the week to inspire the public to use local facilities.

British Glass director of communications and Big Recycle spokesman Andrew Hartley said: The response from local authorities has been very positive. We are receiving communications on a daily basis from local authorities across the country.

The Big Recycle featured on BBC1 Breakfast news, BBC Radio 5 and the Financial Times among other places.

Local paper the Leicester Mercury ran a week of features on recycling and Leicester City Council took its recycling roadshow on a tour of the regions shopping centres.

Recycle Western Riverside said it was delighted with the number of residents that added their thumbprints to large paintings across four London boroughs. Alongside the slogan Thumbs up for Recycling, each painting depicted a different material collected for recycling by the local authority.

Alcan Aluminium Can Recycling held two open days this week for local authority recycling officers to see the recycling process first-hand.

Basingstoke and Deane Borough Council took its waste mascot, General Waste, on a gift-giving tour of local recycling facilities.

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