Birmingham has launched an anti-litter project by which charities gain cash for waste collected.
The scheme works on the basis that, as more litter goes into the 50 ‘Bin it for Good’ branded bins and less is dropped on the ground, the more money good causes are given.
A possible £1,300 will be available for Retail Birmingham’s partner charity LoveBrum, depending on the percentage increase in rubbish collected.
Birmingham is one of the seven areas across England that will be taking part in the ‘Bin it for Good’ three-month project. In the city it is a partnership between Keep Britain Tidy, the Wrigley Company and the Retail Birmingham Business Improvement District.
Jonathan Cheetham, chair of Retail Birmingham, said it was vital to keep the streets of Birmingham cleaner than ever due to the increased number of visitors expected for national events in 2015.
Councillor Lisa Trickett said: “We spend £13m on street cleansing across Birmingham every year, and some of that could be used on other front-line services if we all showed we love where we live by disposing of our litter in a responsible way.
“Three local good causes will benefit from the responsible behaviour of citizens, and I hope this persuades some people who might be tempted to throw a sweet wrapper or drinks can on the floor to think twice.”
A 42% reduction in litter was seen in Rayleigh, Essex, after a three-month pilot last year.