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Biopolymer packaging causes confusion among consumers

Consumers are confused by the various forms of biopolymer packaging in the UK market, according to the Waste & Resources Action Programme (WRAP).Concern is mounting because the UK has seen significant growth in the development and use of biopolymer and compostable packaging in the retail sector, as an alternative to oil based polymers. Biopolymers are polymers derived from biomass. Research by WRAP has shown that consumers are confused with a wide range of terms such as biodegradable, ...