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Blue bin induced rates leap sets Liverpool on recycling target

A 49% hike in Liverpools recycling participation has been attributed to the introduction of blue wheelie bins. Research found that since the arrival of the bins in September 2006, to replace smaller purple boxes, the numbers of residents recycling rose from 39% to 88%. Council environment executive member Berni Turner commented: "We're on target for exceeding this year's recycling targets given to us by the Government. MEL Research, commissioned by the Waste & Resources Action Programme, revealed the increases when they counted the households that regularly put their blue bin out for recycling. The bins were brought in during September 2006 as part of a council scheme to widen out the range of recycled material that could be collected and waste management company Veolia Environmental Services worked with the council on the plans. Green waste collections also rose with researchers finding an increase from last year, with 68% of people using the service. MEL environment and waste researcher Rebecca Smith said: "Monitoring participation is extremely important and is a powerful tool when assessing how effective a particular initiative is. Overall, the participation was high and the recycling schemes were found to be operating successfully.The scheme is still relatively new and it will be interesting to see if participation drops once it has bedded in, but the early signs are positive for Liverpool."

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