Gaining wider public awareness of the need to recycle can sometimes feel like climbing a large mountain. So that is exactly what British Material Recycling Association (BMRA) President George Bond has decided to do.
"It was my idea to climb Kilimanjaro in Tanzania. As president, I feel it's important to present opportunities to develop and help people. It's character building and gives us an opportunity to give exposure to the recycling industry and help a children's charity."
George, a keen climber, and a team of ten BMRA members will attempt to conquer the highest freestanding mountain in the world with the target of raising £25,000 for The Diana Princess of Wales Hospital, Birmingham.
All sponsor companies will be recognised. For more information, visit www.recyclemetals.org