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Boots rewards customers for recycling mobile phones

Retail chain Boots has announced that it has given out 45 million Boots Advantage Card points to its customers through its recycling take-back scheme - Recycling Appeal.

The campaign is run in conjunction with recycling firm Redeem and offers customers the chance to recycle old mobile phones and inkjet cartridges with the opportunity to earn up to 5,000 Advantage Card points by visiting www.boots.com/recycle. The Advantage Card system is a reward system that rewards customers with points that they can redeem to buy Boots products.

Customers have to register mobile phone and inkjet cartridges online and then send the items via freepost envelope that is sent out to its customers or can be collected from in-store. Customers can then collect points from Boots extra offers kiosk.

Senior Advantage Card delivery manager Robert Pearson said that he had very positive feedback about the scheme from customers. He said: Customers have shown unprecedented support for this campaign which is great news as it not only benefits our customers, but also raises money for our two very worthwhile charities and we hope it continues to be a success.

The campaign has raised around £60,000 for two of Boots UKs chosen charities Breast Cancer Care and The Eve Appeal (gynaecology cancer research fund).

Redeem is a Scottish-based recycling firm and was founded in 1999. It specialises in the recycling of mobile phone, iPods, electronic devices and inkjet cartridges.

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