London mayor Boris Johnson has launched a new ‘Recycle for London’ campaign aimed at encouraging Londoners to recycle their waste.
The campaign will feature adverts on London’s transport network that alert people to the benefits, both environmentally and financially, of recycling, while a revamped website allows Londoners to check recycling services in their borough.
Johnson said: “Recycling our waste material makes sound economic as well as environmental sense. This fantastic campaign brings home the simple but powerful message that every item recycled, rather than binned, collectively saves the city big bucks.”
According to Greater London Authority figures, London could save up to £320m by 2015 if recycling efforts are doubled from the current 32% figure.
Chairman of the ‘Recycle for London’ steering group Colin Hall said: “The campaign helps to raise awareness that when we are throwing away rubbish, we are actually throwing away money. When council budgets are tight, choosing to recycle can have a real impact on our bottom line.”