With Brents recycling rate at about 20%, it is recycling about half as much as some other authorities and has calculated what services it could fund through saving the £1.1 million a year in landfill tax that could be achieved by raising recycling rates the extra 20%.
The extra money could fund 42 years worth of residential care for the elderly, 37 newly qualified teachers or a complete re-build of one of its libraries.
Urging residents to recycle, councillor Irwin Van Colle said: This is money down the drain as these statistics show. Its shocking to see what other things we could actually fund if we just managed to recycle more.
He added: While 40% is an aspiration, 30% is a target we want to achieve within two years and we would prefer to do it without introducing fines.
The council said it currently sends about 90,000 tonnes of waste a year to landfill, for which it pays £50/tonne.