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Brent hopes to shock residents into recycling

Brent council hopes to shock its residents into recycling through the release of figures about how much money could be freed up to invest in services if its residents recycled more.

With Brents recycling rate at about 20%, it is recycling about half as much as some other authorities and has calculated what services it could fund through saving the £1.1 million a year in landfill tax that could be achieved by raising recycling rates the extra 20%.

The extra money could fund 42 years worth of residential care for the elderly, 37 newly qualified teachers or a complete re-build of one of its libraries.

Urging residents to recycle, councillor Irwin Van Colle said: This is money down the drain as these statistics show. Its shocking to see what other things we could actually fund if we just managed to recycle more.

He added: While 40% is an aspiration, 30% is a target we want to achieve within two years and we would prefer to do it without introducing fines.

The council said it currently sends about 90,000 tonnes of waste a year to landfill, for which it pays £50/tonne.

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