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Bringing some Clarity to RWM

Specialists in environmental compliance, waste and recycling Clarity exhibited for the first time this year at RWM. David Adams managing director reports reviews the experience.

Although we’ve attended as a visitor before, this is the first time that Clarity has had a stand at the RWM exhibition. Without a doubt, this was the right time for us to exhibit there.

With our expanding waste and recycling division, integration of our WEEE and packaging compliance schemes, a new web system and exciting partnership deals, 2012 has been quite a year for Clarity. The business has grown, diversified and our brand is getting stronger and more recognised in each month that passes.

We had to make sure our first show was a success. We are very proud of our brand and stay true to our modern design in everything we do, so arriving at the NEC the day before to sign off our completed stand was nerve-wracking. With lots of AV requirements on the stand, we were reliant on the equipment working well. So it was only after a full test run, that we could all really look forward to the start of our first show.

RWM 2012 was our opportunity to introduce existing and new members of our team and areas of our business to the industry and we were all kept busy for the full three days. We’ve recently expanded our waste and recycling division, with regional specialists based around the country providing single source and bespoke waste management and recycling solutions. 

The RWM show proved to be a great way for these specialists to meet contacts old and new. But we also had a lot of interest in those areas of our business that we are better known for, such as PRNs and battery trading.

The highlight for Clarity was having the opportunity to showcase the results of many months of hard work from our web team, with an exciting launch of an innovative web system. The system will help our customers and suppliers better manage activities across their organisations, allowing our members and clients to access their account at the click of a button from anywhere in the world.

Our demonstrations led to some discussions about designing similar, but bespoke, systems to help other businesses work more efficiently and effectively, forming the basis of the development of our systems division. This is an exciting and growing area of our business and I’m looking forward to seeing where these discussions now progress.

It may have been the first RWM attendance for Clarity, but with a long heritage in the waste industry, my family has plenty of experience in exhibitions. We were pleased to welcome my uncle, Paul Adams, to our RWM stand on our final day. Paul was a director of the Adams’ family business - that originally set up Clarity - and features in the heritage section of our corporate video which was on display throughout the show.

I can’t deny that we were all tired by the end of the three days but I’m sure that, for every member of the team, our attendance at RWM 2012 was worthwhile. And reviewing the contacts we had made once we were back in the office immediately lifted us all.

So will we return next year? I certainly hope so. We’ve talked about where we’d like our future stand to be and what we’ve learnt from our experience. With 2013 being the 80 year anniversary of the Adams’ heritage in the waste industry, I’d like to celebrate by repeating our attendance at RWM.

Our priority now is to focus on the results of this year, making contact with everyone who came to see our stand and continuing the positive discussions.

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